The dream project for a design studio? Reinventing one of the most familiar appliances in the home: the toaster. From naming to product design to packaging, we set out to disrupt the category and create a Revolution—one that’s faster, smarter, tastier, and impossible to ignore on the counter.
This full-scope engagement spanned product research, industrial design, branding, identity, packaging, and communications. We developed a premium look and feel for both the R180 and the R270 models, with a clear step-up strategy that distinguished the flagship model without losing cohesion.
Every Asset On Brand
Our work extended to creating in-use and lifestyle photography, food styling for side-of-box imagery, and visuals for accessories—ensuring every touchpoint reflected the innovation and quality behind the product.
