Hummingbird

The good folks at Goodnature came to us with a challenge: design and engineer a smaller, more affordable version of their commercial cold press juicers for small business owners and juice-passionate home users. The result was the Hummingbird-premium in look and feel, yet built with practicality and performance at its core.

Client

Goodnature

Industry

Kitchen Appliance

Services

Recognition

Oprah's Favorite Things 2022

The
Details

We developed a modern aesthetic while solving for the technical requirements of NSF certification and cost-effective, durable parts. The design accommodates two size options while maximizing shared components to streamline production. From intuitive UX and UI to robust engineering, every element of the Hummingbird was crafted to deliver a thoughtful, efficient juicing experience without compromising on quality.

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Imagine what we can do together. Let’s talk about what’s next—whether it’s a bold new brand, a breakthrough product, or packaging that stops people in their tracks.

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