Stroller Packaging
Goodbaby had sold over 100 million strollers across Asia and Europe—but in the U.S., brand recognition was nearly zero. When they asked us to help bring them stateside, we didn’t just drop their logo on boxes—we crafted packaging and merchandising systems that could carry their global heritage, while building trust and clarity in a crowded market.
Client
Good Baby
Industry
Strollers
Services
- Product Design
- Packaging Design
- Product Research
Recognition
A Game Changer For the Most Important Meal Of the Day
We started by crafting a packaging and merchandising system that reflects Goodbaby’s premium ambition while translating its global pedigree into U.S. sensibilities. Every decision—typography, structure, product photography, shelf layout—was made to highlight core brand pillars: safety, innovation, usability, and emotional connection. We built a look and feel that communicates “we belong here” (and that maybe we’ve been designing baby gear all along). For U.S. shelves, online carts, and unboxing moments, our work helps Goodbaby move from unknown to unmissable—with a confidence that echoes their reputation around the world.
