Cirkul set out to make drinking water a little less boring—and a lot more personal. With a flavor cartridge system that lets users dial in exactly what they want, when they want it, they partnered with Motiv to help bring that experience to life through product, interface, and packaging design.
We worked closely with Cirkul’s engineering team to develop the core drinking experience—designing the spout, flavor control system, and bottle as one cohesive interaction. Every detail was considered, from grip and ease-of-use to intuitive iconography that makes customization feel effortless. At the same time, we ensured the system was built for manufacturability—balancing precision, performance, and scalability without compromising the user experience.
Built for start and repeat
Alongside the product, we developed the packaging system to support both first use and repeat purchase. This included the starter kit and out-of-box experience, designed to clearly communicate how it all works from the moment it’s opened, as well as the flavor refill packaging—creating a consistent, recognizable system that reinforces choice, simplicity, and everyday usability.
