Insights & Innovations : Andy Gay and Garrett Waggoner
Our latest interview is with Andy Gay and Garrett Waggoner – the co-founders of the “Cirkul” personal hydration system – who provide the backstory on what drove them to establish their startup company right out of college, and how they intend to disrupt the beverage category. Our conversation with these two young entrepreneurs covers a […]
The Magic of the Season
The holidays got a whole lot brighter when Motiv took a hands-on approach to spread some festive cheer. Instead of choosing something off-the-shelf, our designers got creative to conjure up the perfect holiday gift. The goal? Provide absolute delight and surprise when opening the box. To celebrate the magic of the season, Motiv designers started […]
How Thermacell Helps People Enjoy the Outdoors
Thermacell is a market leader in solutions that make the outdoors safer and more enjoyable for people. The company has developed a broad line of products that protect against mosquitoes, black flies and other flying insects. Thermacell gave Motiv a great reason to design a new, table-top version of its innovative repellent technology, called the […]
Boston Voyager Magazine Features Motiv
When Bill Sterling was asked by Boston Voyager Magazine to be featured in its series on “Boston’s most inspiring entrepreneurs and independent businesses,” he wasn’t sure if it was an advertising solicitation. To his surprise, the effort resulted in a nicely written profile on Motiv: how the firm got started, challenges he and Paul have […]
Three Ways to Create Enduring Design Solutions
In INNOVATION, the flagship publication of IDSA,* Motiv principal Paul Metaxatos suggests “Three Ways Businesses Can Create Enduring Design Solutions.” According to Paul, it’s become increasingly difficult for businesses to achieve product design solutions that remain relevant for more than a few years. Foreign knock-offs, data-driven pricing of online retailers, and a culture of disposable […]
Product Repositioning Pays Off for iRobot
Here’s a great read from Entrepreneur magazine, featuring iRobot’s repositioning of the value proposition for Roomba, its robotic vacuum cleaner. According to Dwight Brown, iRobot’s senior VP of global marketing, marketplace acceptance can be based on adjusting customer expectations, rather than changing the product. In our work with Dwight, both at iRobot and Keurig, we’ve […]
Insights and Innovations: Wendell Colson
Our latest interview is with inventor Wendell Colson – Vice President of Research & Development at Hunter Douglas – who holds more than 100 patents. Wendell provides a rare perspective on what inspires individuals who are hard-wired to always be seeking new and better solutions to everyday problems. Our conversation with Wendell covers a broad […]
Three Ways to Create Enduring Product Design Solutions
Whether the design task involves a product or packaging, most often our goal is to create enduring solutions that will stand the test of time; not only to amortize product development costs, but also to sustain brand recognition and customer loyalty over time. Once in a very great while, enduring design solutions can become brand […]
Insights and Innovations: Steven Berg
In his interview with Motiv, Steve Berg – Managing Partner of the Boston-based private equity firm Castenea Partners – provides a candid behind-the-scenes view into how his firm helps emerging growth companies to reach the next level of growth. Our conversation with Steve covers a broad range of topics, including the process he applies to […]
Seeking Future Design Trends in Fringe Markets
We’re always studying “fringe markets” that don’t represent mainstream tastes, because they can provide meaningful insights into future consumer preferences. Counter-culture trends also help fuel our ideas for design and new products. For that reason, every year we attend the SEMA Show, the world’s largest showcase of automotive specialty products. Download our SEMA 2016 Trend […]