How Motiv Helped Finally Light Bulb Change the Way People See the World Around Them
Finally® was founded on the notion that people should not have to sacrifice light quality for energy efficiency and long life. Based on this belief, CEO and Founder, John Goscha, set out on a mission to elevate the standard of energy efficient lighting. He assembled a team to modernized Tesla’s original technology and successfully developed […]
Thermacell Scores a Triple Play for Radius Zone!
Kudos to our client, Thermacell, for their 3 well-deserved marketplace recognitions for its Radius Zone Insect Repeller. The product gained glowing endorsements from these highly regarded sources: Popular Mechanics gave Radius its Editor’s Choice Awardat the Outdoor Retailer Summer Show. New York Times Wirecutter recognized Radius as “The Best Mosquito Control Gear for Your Patio or Yard.” Outside […]
How Motiv Helped Coravin Change the Way the World Serves, Sells and Enjoys Wine
Coravin was founded by Greg Lambrecht, a medical device inventor and executive with a passion for wine and innovative technology. Greg was inspired to bring those two worlds together to create a product that allowed him to enjoy glasses of wine without committing to the whole bottle. Motiv helped Greg commercialize the Coravin System, so […]
The 2018 National Hardware Show: Our 10 Miles of Observations
Over the past 75 years, The National Hardware Show has been a great way to remain up-to-date on the hardware and home improvement industry; to gain a first-hand perspective on new product and consumer trends. To stay connected with the industry and connect with clients, Motiv typically attends this show each year, and 2018 was […]
Industry Today Magazine features Motiv’s POV on Smart Package Design in the Amazon Age
In the eCommerce era, manufacturers have lost control over how and why consumers select their products. Over the past decade, the online channel growth has caught many companies flat-footed, and unable to adapt to the reconfigured market landscape. In this Industry Today article, Motiv offers 3 specific ways that companies can manage brand perceptions and re-gain […]
When Does a Consumer Product Become a Cultural Icon?
Very often, a new product isn’t celebrated for its beauty, innovation or enduring design when it’s first launched. It can take years for consumers to recognize a product as a bona fide game changer, and to acknowledge its status as a cultural icon. Keurig Canada, founded in 1919 by Albert-Louis Van Houtte, has played an […]
How Motiv Helped Zarbee’s Disrupt the Cough Drop Category Through Package Design
Founded by pediatrician Dr. Zak Zarbock, Zarbee’s Naturals™ went to market in 2008 with a safe, drug-free, vitamin-enhanced cough syrup for children that’s based on the effectiveness of dark honey for calming coughs and soothing irritated throats. That success has led to other products, including its new line of Honey Cough Soothers, a premium product that’s redefined […]
Motiv Works with MIT to Nurture Next Generation of Product Engineers
Months of research and planning went into development of the Red Team’s prototype product. Each year, in Course 2.009: Product Engineering Processes, students at Massachusetts Institute of Technology work in teams to design and build working “alpha” prototypes of new products. The course is designed to emulate what engineers might experience as part of a […]
How Motiv Helped WISP Take the Guesswork Out of Herbal Wellness
CannaKorp Inc. is a Massachusetts-based technology start-up company dedicated to simplifying and improving herbal vaporization. Motiv helped this innovative firm develop the world’s first single-use pod vaporizer system designed to deliver a clean, convenient and consistent user experience. The Wisp Vaporizing System – available in select US states and Canada – takes the guesswork out of […]
KBIS Yields Insights into Current Design Trends
The Kitchen & Bath Industry Show (KBIS) – held concurrently with the International Builders’ Show (IBS) – is a “must attend” event for Motiv each year. It’s an opportunity for us see the latest product innovations and trends, and to speak with kitchen and bath designers, dealers, architects, builders and remodelers from all over the […]