HBR Webinar Topic – The Internet of Things: Design, Not Just Technology
Don’t miss the upcoming HBR webinar, scheduled for July 26th, based on our recent Harvard Business Review article, The Internet of Things: Design, Not Just Technology co-authored by technologist Scott Nelson. The webinar will explore the product development mistakes that many companies are making by overlooking design, and offer specific ways that technology and design […]
Trend Predictions in our “Road to Authenticity” Report Appear Well-Founded, Based on Home + Housewares Show
Nobody likes to hear, “I told you so…,” but we predicted a significant product design trend back in January. So we’re feeling pretty good about Motiv’s ability to see where consumer tastes are headed. Here’s the backstory: Last November, we attended the SEMA Show in Las Vegas, which attracts more than 140,000 automobile buffs. This […]
The Internet of Things Needs Design, Not Just Technology
Motiv teamed up with noted technologist Scott Nelson to provide some practical guidance on how companies can succeed in the new user-driven world of Internet of Things (IoT) Version 2.0. This approach begins with recognition that a product’s design is as important as its technology, in terms of market acceptance. Read the article on Harvard […]
Insights and Innovations: Bruce Hannah
In his interview with Motiv, design legend Bruce Hannah provides the backstory for some of his 50+ year career highlights, including: – How design student perspectives have changed over the years – What it really takes to become a great design professional – His accidental discovery of what became the NERF foam football – Creation […]
Motiv Design and Acorn Selected by the Consumer Product Safety Commission (CPSC) for Child Safety Initiative
Motiv Design is proud to have been selected recently by the Consumer Product Safety Commission (CPSC) — together with Acorn Product Development — for its child safety initiative involving window coverings. The CPSC estimates that at least 11 children under the age of five die from window-covering cord strangulation each year. As a result of […]
Bravo to iRobot for Braava jet™!!
Consumer robot technology has taken a giant leap forward, with iRobot’s introduction of its new Braava jet™ mopping robot, that automatically selects wet mopping, damp sweeping or dry sweeping to clean hard floors. Motiv is proud to have been part of the iRobot team that helped bring this great new product to market. To learn […]
5 Merchandising “Best Practices” We Discovered at KBIS
There was a lot to be seen at this year’s Kitchen and Bath Industry Show at the Las Vegas Convention Center. If you missed it, here are 5 great merchandising ideas we found there — not limited to kitchen and bath products — that might strengthen your own in-store presence. Here’s a link to our […]
Recipe for Outdoor Living Product Success… Just Add Water
The outdoor living segment is booming – to the tune of more than $6 billion in annual sales. And the range of products included in this category is mindboggling. Outdoor living spaces are no longer simply about grills, furniture and the gazebo. They now include complete kitchens, elaborate water spas, multi-media entertainment displays and even […]
Small Companies Can Level the Retail Playing Field
Most small and medium-sized manufacturers, regardless of the product category, simply don’t have the financial resources to support sustained advertising/promotional campaigns. In terms of establishing brand awareness and driving top-of-mind awareness, deep-pocketed large companies will always hold a competitive advantage over smaller players. But in true David & Goliath fashion, there are some meaningful ways […]
We Knew Coravin was a Great Product… Long Before GQ Magazine made it Official
GQ Magazine just included Coravin in its 2015 “Best Stuff” list of 25 great products. The Coravin Wine System’s transformational technology gives you the freedom to pour and enjoy a glass of wine, without pulling the cork, protecting the wine from oxidation. Motiv is honored to have played a role in the Coravin success story. […]