When Does a Consumer Product Become a Cultural Icon?
Very often, a new product isn’t celebrated for its beauty, innovation or enduring design when it’s first launched. It can take years for consumers to recognize a product as a bona fide game changer, and to acknowledge its status as a cultural icon. Keurig Canada, founded in 1919 by Albert-Louis Van Houtte, has played an […]
How Motiv Helped Zarbee’s Disrupt the Cough Drop Category Through Package Design
Founded by pediatrician Dr. Zak Zarbock, Zarbee’s Naturals™ went to market in 2008 with a safe, drug-free, vitamin-enhanced cough syrup for children that’s based on the effectiveness of dark honey for calming coughs and soothing irritated throats. That success has led to other products, including its new line of Honey Cough Soothers, a premium product that’s redefined […]
Motiv Works with MIT to Nurture Next Generation of Product Engineers
Months of research and planning went into development of the Red Team’s prototype product. Each year, in Course 2.009: Product Engineering Processes, students at Massachusetts Institute of Technology work in teams to design and build working “alpha” prototypes of new products. The course is designed to emulate what engineers might experience as part of a […]
How Motiv Helped WISP Take the Guesswork Out of Herbal Wellness
CannaKorp Inc. is a Massachusetts-based technology start-up company dedicated to simplifying and improving herbal vaporization. Motiv helped this innovative firm develop the world’s first single-use pod vaporizer system designed to deliver a clean, convenient and consistent user experience. The Wisp Vaporizing System – available in select US states and Canada – takes the guesswork out of […]
KBIS Yields Insights into Current Design Trends
The Kitchen & Bath Industry Show (KBIS) – held concurrently with the International Builders’ Show (IBS) – is a “must attend” event for Motiv each year. It’s an opportunity for us see the latest product innovations and trends, and to speak with kitchen and bath designers, dealers, architects, builders and remodelers from all over the […]
Insights & Innovations : Andy Gay and Garrett Waggoner
Our latest interview is with Andy Gay and Garrett Waggoner – the co-founders of the “Cirkul” personal hydration system – who provide the backstory on what drove them to establish their startup company right out of college, and how they intend to disrupt the beverage category. Our conversation with these two young entrepreneurs covers a […]
The Magic of the Season
The holidays got a whole lot brighter when Motiv took a hands-on approach to spread some festive cheer. Instead of choosing something off-the-shelf, our designers got creative to conjure up the perfect holiday gift. The goal? Provide absolute delight and surprise when opening the box. To celebrate the magic of the season, Motiv designers started […]
How Thermacell Helps People Enjoy the Outdoors
Thermacell is a market leader in solutions that make the outdoors safer and more enjoyable for people. The company has developed a broad line of products that protect against mosquitoes, black flies and other flying insects. Thermacell gave Motiv a great reason to design a new, table-top version of its innovative repellent technology, called the […]
Motiv Design takes on the Pumpkin Patch
In the spirit of Halloween – the wackiest of all American holidays – Motiv put aside their client work for a spell to showcase their creative chops through the slimy, seed-filled medium of…pumpkin. The designers wasted no time attacking what we thought was the nation’s favorite fall vegetable. It turns out that pumpkins are actually […]
Boston Voyager Magazine Features Motiv
When Bill Sterling was asked by Boston Voyager Magazine to be featured in its series on “Boston’s most inspiring entrepreneurs and independent businesses,” he wasn’t sure if it was an advertising solicitation. To his surprise, the effort resulted in a nicely written profile on Motiv: how the firm got started, challenges he and Paul have […]