Motiv Recognized for Drinkworks Product Launch
Motiv is honored to have played a role in the commercialization of the Drinkworks Home Bar by Keurig® The new drinkmaker appliance, featuring a pod-based system consisting of 24 different adult beverage recipes, can prepare bar-quality cocktails, brews, ciders and more at home with the touch of a button. This new technology makes it possible […]
How Motiv Helped Mechanic Advisor Change the Way Auto Repair Shops Communicate with Customers
Mechanic Advisor is a marketing platform and telematics device that helps auto repair shops acquire new customers and drive existing customers back to the shop to perform regular maintenance and necessary services. They stay connected and create customers for life. Motiv is proud to have played a role in helping to commercialize this totally integrated […]
Meet John Werner: His mission is to connect people, networks and ideas
In his interview with Motiv, John Werner – Executive-in-Residence at the Cambridge-based startup accelerator, Cogo Labs – provides insight into the mind of someone we consider to be a bona fide innovator and change agent. Our conversation with John covers a broad range of topics, including how he’s created his own career path; the important […]
How Motiv Helped Finally Light Bulb Change the Way People See the World Around Them
Finally® was founded on the notion that people should not have to sacrifice light quality for energy efficiency and long life. Based on this belief, CEO and Founder, John Goscha, set out on a mission to elevate the standard of energy efficient lighting. He assembled a team to modernized Tesla’s original technology and successfully developed […]
Thermacell Scores a Triple Play for Radius Zone!
Kudos to our client, Thermacell, for their 3 well-deserved marketplace recognitions for its Radius Zone Insect Repeller. The product gained glowing endorsements from these highly regarded sources: Popular Mechanics gave Radius its Editor’s Choice Awardat the Outdoor Retailer Summer Show. New York Times Wirecutter recognized Radius as “The Best Mosquito Control Gear for Your Patio or Yard.” Outside […]
Motiv’s Summertime Boston Harbor Tea Party
Here are a few un-retouched photos straight from the Motiv Scrapbook, from our 2018 Staff Outing last week: a 3-hour evening cruise around Boston Harbor on The Majestic, a luxury party boat at least four times the size of the ill-fated S.S. Minnow. It was smooth sailing all the way, but we told the Skipper […]
How Motiv Helped Coravin Change the Way the World Serves, Sells and Enjoys Wine
Coravin was founded by Greg Lambrecht, a medical device inventor and executive with a passion for wine and innovative technology. Greg was inspired to bring those two worlds together to create a product that allowed him to enjoy glasses of wine without committing to the whole bottle. Motiv helped Greg commercialize the Coravin System, so […]
HOW Design Live 2018 Boston Conference Highlights
HOW Design Live Conference seeks to connect the Boston design community, to provide inspiration from industry icons, to teach new design techniques, and to enable like-minded creatives to network and share ideas. The 2018 program featured nearly 100 sessions focused on design and creativity; branding and packaging; tools and resources; as well as career advancement. […]
The 2018 National Hardware Show: Our 10 Miles of Observations
Over the past 75 years, The National Hardware Show has been a great way to remain up-to-date on the hardware and home improvement industry; to gain a first-hand perspective on new product and consumer trends. To stay connected with the industry and connect with clients, Motiv typically attends this show each year, and 2018 was […]
Industry Today Magazine features Motiv’s POV on Smart Package Design in the Amazon Age
In the eCommerce era, manufacturers have lost control over how and why consumers select their products. Over the past decade, the online channel growth has caught many companies flat-footed, and unable to adapt to the reconfigured market landscape. In this Industry Today article, Motiv offers 3 specific ways that companies can manage brand perceptions and re-gain […]