Help us refresh the design of our core product to better reflect the energy of our brand today
Motiv helped NutriBullet update the overall design language for their new line of personal blenders. As the world’s leading personal blender brand with over 40 million happy customers, NutriBullet has become a pioneer in health and wellness by delivering access to delicious smoothies. NutriBullet’s proprietary “nutrient extraction” technology unlocks the best of what food has […]
How is the relationship between brands and consumers evolving?
The industry standard used to be that brands establish themselves then strategically integrate into consumers’ lives, but recently we’ve seen a role reversal in this process. Rather than brands barging into the lives of their consumers with loud ads and intricate brand designs, they’re making consumers the center of more than just their sales numbers. […]
How Motiv helped Cholula develop a hands-free hot sauce dispenser
Motiv worked with Cholula Hot Sauce to respond to the incredible challenges now facing the foodservice industry. To help operators enhance consumer confidence in-store, Motiv was tasked with developing a hands-free hot sauce dispenser. With time to market a critical factor for Cholula, Motiv tapped another client, SimpleHuman and leveraged their hands-free dispensing expertise and […]
Seeing Through the Fog: How Motiv Embraced Change and the Unknown
I don’t remember a feeling of denial—only dread. It was Monday, March 16 and we had just made the decision to have our employees work from home. In a very real way, everything was about to change. What we didn’t know at the time but have learned in the seven months since, Motiv is remarkably well-positioned […]
Motiv and Wolf Greenfield host second webinar on IP and branding featuring Revolution Cooking
In the second part of our webinar series titled “Intellectual Property and Branding for Startups: Legal and Design Best Practices, and Real World Considerations,” a seasoned entrepreneur from startup Revolution Cooking and four respected professional advisors provided a behind-the-scenes look at the process of launching a product. The program took place on June 25, 2020 and […]
Meet Christina Licursi: Sharing some perspectives on Trademark & Copyright
Christina reviews a number of issues facing companies looking both to establish trademarks as well as those needing enforce and protect them. We invite you to read her interview, and as always, welcome your thoughts and comments. With a joint Juris Doctorate and Masters of Public Health degree, Christina Licursi is not your typical trademark […]
Meet Neil P. Ferraro: Providing Insights About Invention Patents
Neil P. Ferraro brings a unique perspective to his work as a patent attorney. He is a former mechanical engineer that also holds five product patents for work that was done with an engineering employer. This experience shapes the interactions he has with inventors every day since he knows what it’s like to be in their […]
How Motiv helped Davio’s Introduce Its New Line of Italian Sausage
Davio’s Northern Italian Steakhouse Mechanic is a highly successful, Boston-based, national restaurant chain featuring simple, regional Italian foods. Davio’s has leveraged its culinary excellence by making some of its “locally made” products available at many fine food stores across New England. Motiv is proud to have played a role in helping bring to market its […]
Motiv Receives IDEA 2019 Award from IDSA For Drinkworks™ Home Bar Packaging Design
Motiv was recognized by the Industrial Designers Society of America (IDSA) at its 39thannual IDEA Ceremony and Gala in Chicago, as a recipient of an IDEA 2019 Award for its packaging design on behalf of Drinkworks™ Home Bar. IDEA is one of the most the most prestigious and rigorous design competitions in the world. This year, the […]
Meet Kay Allison: On a Mission to Create Healthy Foods
Kay Allison is a legend in the marketing world. She’s been a senior executive at big name consultancies like J. Walter Thompson, and run her own highly successful agency, The Energy Infuser. She’s supplied the creative genius behind many well-known campaigns, specializing in helping mature brands and companies to grow organically. Her gift has been […]