INSIGHTS & INNOVATIONS: Making Next Now, An Interview with Steffen Koury
Making Next Now: How Motiv Turns Inspiration into Objects to Covet At Motiv, we pride ourselves on not just being one step ahead of the trends, but actually being part of the force that creates them. In short, this comes down to knowing what customers will want next—even before they themselves know. It’s part […]
INSIGHTS & INNOVATIONS: An Interview with Laurence Lee of Simatelex
At Motiv, we’re deeply engrained in the world of consumer products—from design and engineering to packaging and marketing. For years, Simatelex has been a valued client, partnering with Motiv to develop household appliances (or, to be more specific, really cool household gadgets that consumers covet) for the biggest international brand names. After decades of […]
Your Mosquito-Free Yard: Motiv & Thermacell Disrupt the Disruptors
At Motiv, we are a product design firm that always itching to work with the most innovative brands around, so when Thermacell asked us to help them take the next big leap in their mosquito-repelling technology, we knew we could create a buzz. From design and development through field-testing in actual fields, this project had […]
INSIGHTS & INNOVATIONS: An Interview with Andy Gay and Garrett Waggoner
Motiv worked with Andy Gay and Garrett Waggoner to design and develop Cirkul, a water bottle that lets consumers choose their flavor and intensity. Read more about their journey as entrepreneurs in developing their product. Did your entrepreneurial path receive any pushback from family or friends? Normally when you go against the grain of a […]
Canidae – Reinventing the Retail Experience
How Motiv & Andrews Cooper Reinvented Petfood Packaging (Hint: We Eliminated the Packaging) Breaking the Mold At Motiv, we’re big fans of collaboration when it comes to sustainable product solutions and consumer experiences—which is why so many of our client relationships span decades. Leading pet food brand Canidae reached out to us to create a retail […]
Design So Good We Caught a Shark
To seize on the growing demand for plant-based milk in the US, Motiv helped NuMilk transition their revolutionary commercial milk making product into an easy to use consumer friendly system that would be readily welcomed into the home. Current market offerings are clumsy and messy. They’re mostly presses and traditional blenders with a built-in […]
Design to help you look good
As more consumers recognize the damaging effects that sun can have on unprotected skin but still want to have that sun-kissed look and feel, Hawaiian Tropic wanted to launch a line of sunless tanning solutions that would allow consumers to achieve a flawless streak-free glow any time of year. To achieve a successful line extension […]
Nutrition never looked so good
Founded by a team of Pediatricians, Healthy Heights offers nutritional products that help enrich children’s lives. To address their expanding line, Motiv created an updated identity to better reflect the brand’s new aspirational value proposition – Healthy Heights helps maximize your child’s potential. We also established a dynamic new package design to drive interest and […]
Design is always in scope
Motiv helped Burris design their new Oracle X Rangefinding Crossbow Scope – the first and most advanced optic for crossbows on the market. The goal was to create a bespoke look and feel for this new-to-the-world scope that distinguishes it from those used for rifles. Oracle X features one-touch range finding controls that instantly display […]
New design sews up category leadership for Singer
Motiv helped Singer break the sea of category sameness with fresh industrial and packaging design for their new SteamCraft line of professional irons. With OnPoint™ tip technology, these unique irons easily move around buttons, seams, and pleats for an expertly crisp finish. The SteamCraft irons are the perfect addition to Singer’s portfolio of high-quality sewing […]