Zarbee’s built its name soothing kids’ coughs with a simple, doctor-invented idea: honey works. But when it came time to grow up and expand into adult wellness, they asked us to help the brand evolve—without losing its warm, trustworthy soul. We gave Zarbee’s a more sophisticated voice and look that parents could still recognize in the medicine aisle, and grown-ups could proudly keep on their nightstand.
Capabilities
Packaging, Product Design
We refined Zarbee’s visual brand language from top to bottom.
We unified their kids, baby, and adult lines into one cohesive system. Each element was rethought to feel natural, clear, and just a little more polished: honey tones that glow, typography that breathes, and illustrations that make wellness feel human again.
Still Sweet. Now Sophisticated.
Across more than 50 SKUs, we crafted packaging that communicates “clean, effective, no-junk” without ever feeling clinical. The result? A brand that still knows how to care for kids—but can now speak grown-up, too.
Standing Out from the Swarm
Right at the top, a small but mighty opportunity. We created a cap inspired by the structure of a beehive—reinforcing Zarbee’s honey heritage while giving the bottle a unique identity on shelf. The hex pattern adds texture, improves grip, and creates a signature detail that pops on store shelves.
