Nutribullet asked us to create a new visual brand language for their premium-tier blender—one that built on their existing design DNA while elevating it for a premium-minded consumer. The result: the Nutribullet Ultra, a sleek, countertop-worthy appliance that blends power, elegance, intuitive use—and makes smoothies you’ll want to brag about.
Capabilities
Product Design, Engineering
Headline about Ultra
We refined the silhouette, textures, and finishes to convey quality, incorporating premium materials like Tritan™ Renew. The design features a hidden, shine-through touch interface that appears only when needed—maintaining a clean, modern look. Engineered for higher power and a lower-pitched motor sound, the Ultra delivers a truly premium single-serve blending experience that customers will want to keep on display, not hidden away.
